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At Bergstrom Automotive, we strive to be the recognized leader of guest service through our commitment to treat everyone like family. You deserve complete peace of mind when it comes to owning your vehicle, regardless of whether it is new or pre-owned.

We pledge to provide the finest personal service and facilities for our guests.

Incredible Selection

If you see it on the road, on television, or online, we will likely have it. As Wisconsin's #1 Automotive Retailer, we support communities throughout the state with 25 Bergstrom locations, representing more than 35 brands.

Guaranteed Quality

Every pre-owned vehicle we sell goes through an extensive certification process. Whether it is the manufacturer's certification or Bergstrom's 123-point Pre-Owned Vehicle Promise Certification, your vehicle is guaranteed to be up to the highest standard.

Dependable Service

Bergstrom services all makes and models in our state-of-the-art facilities. Each of our highly trained and manufacturer certified technicians will provide friendly, quality workmanship. Our goal is to return your vehicle to you at factory specifications.

One of the Family

As a guest of Bergstrom, you'll enjoy the best possible sales and service experience. Whether you're visiting one of our locations or on the telephone with us, you'll receive undivided attention, courteous service, and a commitment to be treated as one of the Bergstrom family.

900 S Nicolet Rd
Appleton, WI 54914

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When you visit any of our Bergstrom locations, you can expect:

  • Guest lounge with complimentary beverages & cookies, and free Wi-Fi
  • Complimentary car wash with every service visit
  • Full value for your trade-in, based on NADA trade-in values
  • Free appraisals (we'll buy your car, even if you're not buying one of ours!)
  • Free CarFax vehicle history report
  • Highly trained and manufacturer certified technicians
  • Courtesy shuttle transportation while your car is being serviced
  • Express maintenance service centers
  • Complimentary multi-point vehicle inspection

Customer reviews

4.9 / 5

Dealer Rating

Our average rating from our customers is

4.9 / 5

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Bergstrom Automotive in Our Community

Bergstrom Automotive is proud to be a part of the Fox Valley, Green Bay, and other communities throughout Wisconsin.Because of the people and the way of life here in Wisconsin, we wouldn't want to do business anywhere else.

Giving back has become an integral part of corporate culture, and the driving force behind this culture is Bergstrom's founder and CEO, John F. Bergstrom. Each year, Bergstrom Automotive contributes a significant amount of income and leadership to the communities in which we live and work.

Make-a-Wish Wisconsin

For the last 13 years, the Bergstrom Automotive team has team with Make-a-Wish Wisconsin to help grant wishes to children with life-threatening illnesses throughout Wisconsin. Over 80 kids have had their wishes granted - mostly trips to Disney World or interactions with the Green Bay Packers!

Drive for a Cure

Beginning in 2009, Bergstrom began an initiative to raise funds for research for the cure of breast cancer. This annual two-day event brings in tens of thousands of dollars and countless volunteer hours from our many dealerships.

United Way

The Bergstrom Automotive team contributes hundreds of thousands of dollars annually to help the United Way of the Fox Cities. Bergstrom's support includes speaking at the campaign kick-off each year and other board involvement.

Fox Cities Performing Arts Center

Bergstrom Automotive was one of the first and largest contributors to the construction of the Fox Cities Performing Arts Center. John F. Bergstrom remains as a board member and Chairman Emeritus.

Marquette School of Dentistry

As a member of the Marquette Medical College Board, John F. Bergstrom led a successful effort to fund and build the Marquette School of Dentistry. This state-of-the-art facility is the only school of its kind in the state of Wisconsin.

Theda Clark Medical Center ThedaStar Helicopter

Bergstrom Automotive has made significant contributions to Theda Clark to provide and maintain a new medical transportation service. ThedaStar Air Medical provides helicopter transports and transfers for trauma patients and critically ill patients.

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